In 2020 a lot of changes happened in the field of SEO. It’s a tight competition to rank first for the highly competitive keywords in Google, as well as on other platforms as well. Here we discuss the top 5 tools that help analyze your website and rank faster in the search engine.

Google Analytics

If you are very serious about SEO, then you need the Google Analytics tool. It is one of the most popular tools from Google to analyze site performance on a real-time basis. Google is updating its tool every week to make it super cool and convenient for the users. If you are a beginner, you try all the features of this tool.

Google Analytics has deeper integration with Google Search Console and also with Google Ads. Due to this deep integration, an Analyst can compare the data from the Search Console and Google Ads in  Google Analytics to quickly make changes to their budget or the targeted keywords.

 

Google Search Console

Google Search Console is another great tool from Google. It does help the professionals even beginners to identify the ranking keywords and easily make changes to the content. This tool helps to find out the keywords in which we are getting impressions and clicks. Thus by this great feature, we can adjust the keywords or content accordingly.

Another cool feature of the Google Search Console is the request indexing. When we create a website, it will take a long time to index in Google. To avoid these difficulties, Google introduced an indexing feature. So that if we integrate our website with Google Search Console, we can index our site quickly.

Google Search Console - My Ranking Expert

Ahref

Ahref is one of the best tools to build your website authority. Ahref gives a wide variety of options to check whether the website is good enough to rank. It does have built-in backlink link checking, content explorer, keyword research, content gap checking, etc. Due to its unique features, we have to pay a fixed amount per month or year for the tool. 

Ahref - My Ranking Expert

Screaming Frog

Screaming Frog is a downloadable tool that helps find the On-Page or technical problems on the website. When we crawl our website using a screaming frog, it gives a breakthrough our entire website, including broken links, js and CSS error, missing meta title and description errors, status code errors, etc. If you are spending time on SEO, it is a must tool.

Screaming Frog - My Ranking Expert

Semrush

Like Ahref, Semrush is one of the most helpful tools for creating audits, position tracking, etc. When we add our website into the Semrush, it can track our website daily and provide a detailed report about its performance. 

Likewise, we can add different keywords to track the position of the keywords. Using this feature, we can track the position efficiently and make the website changes to rank for the keyword.

Semrush - My Ranking Expertise

Conclusion

The above tools are the industry standard tools for analyzing and rank the website more efficiently. Everyone who is reading this article must check out those tools. By using these tools will reduce the time taken for optimizing the website.